• Outstanding Email Delivery

Outstanding Email Delivery

Optimal delivery levels you need for successful campaigns

Even the best campaigns fail if they can't make it to the inbox. Email delivery is just as important as a great layout, dynamic text and a solid email list. At Benchmark, we've done our homework. With our comprehensive delivery plan, you can rest assured that your emails will go right where they need to go.

A Human Approval Process

Our team reviews email campaigns and lists to ensure customer compliance with anti-spam legislation to prevent issues before they occur.

 
ISP Feedback Loops

Integrated into Internet Service Providers like AOL, Hotmail, Comcast, Yahoo! et al, Benchmark eliminates subscribers who register spam complaints from your list automatically.

 
Industry Memberships

Benchmark is fully up to date on industry standards. We are an active member in the Email Sender and Provider coalition and monitor IP acceptance rates with ReturnPath.

 
Email Authentication

To protect our users, Benchmark Email supports DKIM, SenderID, SPF and Domain Keys to allow customers to prove their identities and keep them secure.

 
Bounces & Complaints

Benchmark reacts to both hard and soft bounces as they occur. Temporary non-sends are given several attempts before removal from your campaign and undeliverable contacts are removed immediately.

 
Best Practices. No Exceptions.

Customers are required to use permission-based email lists and rented or purchased lists are strictly forbidden. All Benchmark users must verify their email address before they send a single campaign.

 
 

Even More Optimization Tools & Techniques

  • Anti-Spam software locates potential problems for spam filters and suggests changes to your email campaign.
  • HTML Email Templates are format tested to appear the way you designed them in most email programs.
  • Benchmark email Authentication assigns each user a unique domain name.
  • Our Benchmark Blog, Email Marketing Manuals and Guides, Articles, Webinars and Features are designed to give the user proven strategies to improve their email open rates and maintain email marketing best practices.