Frequently Asked Questions
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What are the benefits of email authentication?
Today ISP’s are seriously working to rid their networks of spam. Email authentication can help these ISP’s to validate that the email is originating from a legitimate source and the recipient can validate the mail source. All major ISP’s like Hotmail, Gmail , AOL and Yahoo! use email authentication to filter out suspected spam emails.
By setting up Email Authentication, you can enable these ISP’s to verify that your campaign are from a “legitimate” source, and being delivered to your target’s inbox, instead of being flagged as spam.
For example, here's an authenticated and non-authenticated email in Hotmail:
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