A permission reminder is an optional message that appears in small print at the top of your email. It tells the recipient why they're receiving the email by stating something along the lines of this:

You are receiving this email because you signed up for the monthly garden report newsletter at www.gardens.com.

Permission reminders have become standard. They not only improve the likelihood that your email will get read, but they cut back on spam complaints by showing the customer why and how they got your email or newsletter.

You can also use your permission reminder to ask recipients to add your email address to their whitelist. If they do this, they're telling their email service provider that you are a safe sender, and your emails will no longer land in the spam file.

Another safe bet? Using your permission reminder to ask customers to confirm their email address. This adds an extra layer of permission and confirms to email service providers that every email you send is permission based and on the up-and-up.

To add a permission reminder to your existing emails, follow these steps:

1. Click on the EMAILS tab.
2. Click on the name of the email you want to edit.
3. Click on the EMAIL DETAILS in the summary.
4. Set the PERMISSION REMINDER feature to “on” and customize your message in the text box.
5. Click on SAVE & NEXT.