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What is a segment?

A segment is a saved search. It helps you target a portion of your contacts that meet a specific criterion such as a subscriber field or subscription date. When you create your segment, you will select a target list to segment, and add some criteria. Each criterion consists of a field, a comparison, and a value. For example, one criterion for a segment might be that the 'Email Address' field 'contains' the value 'aol.com.' This criterion would create a segment of contacts whose email address has 'aol.com' in it. The 'contains' portion of the criterion is the comparison. After creating a segment, you will be able to send to that segment during the email send process.

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