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Frequently Asked Questions

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How do I create an AB test?

  1. Create an email (click here to learn how)
  2. When reaching Step 5, select Save as Draft
  3. Hover your cursor over the Tools menu
  4. Select AB Testing from the drop-down menu
  5. Click on the blue Create AB Test button at the top right
  6. Complete Step 1: Detail
    1. Enter in the Test Name
    2. Choose your Test Type
    3. Choose the number of Variants
    4. Revise the percentage of contacts you're going to send your test to (optional)
    5. Click Save & Continue
  7. Complete Step 2: Variables (the options/fields on this page will vary depending on the test type you chose)
    1. Click Save & Continue
  8. Complete Step 3: List
    1. Select the contact list you want to send your AB test to
    2. Confirm the percentage of the list you want to send your AB test to by clicking and dragging the slider (the number of contacts next to the Test Group will automatically adjust to your selection)
    3. Click Click Save & Continue
  9. Complete Step 4: Rules
    1. Choose whether you want your Winning Variant to be Opens, Clicks, or Opens & Clicks
    2. Assign them a score
    3. Select the method in which you want to send the Winning Variant to the remainder of the contact list
    4. Schedule the send - Save As Draft, Send Immediately or Schedule it for another date or time

Important note: There is a delay between the sending of the test variants and the sending of the winner to the rest of your contacts. This delay is unavoidable (it's what allows us to measure the response to the variants), but is selectable between 6, 12 and 24 hours – longer delays generally provide more reliable results.

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