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How do you manually choose a winner?
In Step 4 (Rules tab) of creating an AB test, select "Manually- I will monitor the results and choose the winning variant and final send time myself."
To pick the winning Variant (after completing the step above):
- Hover your cursor over Tools
- Select AB Testing from the drop-down menu
- Click on the desired AB Split Test Name
- Choose a winning variant
- Select Send Immediately or schedule it for a future date or time
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