This special feature gives email marketers all the data they need to make new,segmented email lists based on geographic location, currency, economic climate and more.
Long Beach, CA, June 24, 2009 – Award-winning email marketing service Benchmark Email has just introduced a mapping feature that lets clients see where the people that open their email and newsletter campaigns live and work. This tool, part of every paid plan, generates a colorful world map with points representing the state and country where each email opener is located.
"This new feature is a revolutionary way to create ultra-targeted email campaigns that truly speak to the customer,” says Curt Keller, CEO of Benchmark Email. “Now our email marketing clients can send a campaign and build segmented lists that address geographic shipping and product distribution requirements, cultural differences and even weather-related product needs."
The colored maps, viewed in the reporting section of each account, update in real time giving each Benchmark Email client an evolving view of a campaign's life after it is sent. This data can show clients which geographic state or country opened more emails, or even which geographic area customers opened emails first. The feature also breaks down the opens by percentage, giving clients an overall view of how their campaign did in certain parts of the world. For more information on this new feature, visit www.benchmarkemail.com.
About Benchmark Email
Benchmark Email, founded in 2003 by Benchmark Internet Group in Long Beach, is now one of the leading providers of permission-based email marketing services. The completely Web-based email service was created to give customers more tools for less money, and features affordable plans, no contracts, and a 30-day free trial that lets customers use all the site's features before making a commitment to the service. For additional information, please visit www.benchmarkemail.com