A one-two email marketing punch: dedicated server and double opt-in

Email marketing is a tricky business. With ISPs blocking even legitimate emails, your sender reputation as a bulk email marketer means everything. Sadly, all it takes is a few spam complaints to ruin your delivery rates and land you on a blacklist.

At Benchmark, we want your email to reach all your customers. That’s why we’ve created a system that combines two elements critical to your success when you’re emailing scores of clients: the use of a dedicated server and double opt-in email marketing practices.

Here are some benefits of using this two-prong approach:

	Your own IP address to send emails
	Outstanding delivery rates
	A more focused contact list
	A great reputation with ISPs
	A spot on ISP whitelists, identifying you a safe sender
	Better conversions
	No spam complaints
	Save time and money by sending only to interested customers

With your own dedicated server sending out thousands of emails an hour, and your own, “clean slate” IP address, you’ll never share server space – or reputations -- with other senders.

Our double opt-in Permission Pass program can also help you close the loop. Double opt-in is the gold standard of permission. With the program, we’ll take your contact list and send all your customers confirmation emails free of charge. The customers that confirm are placed on an elite list. Your dedicated server sends your email marketing campaigns to these recipients.

If you’re still building your list, just use a Benchmark ListBuilder/sign up box for new customers. Once these customers enter their info to receive your email or newsletters, we’ll send them each an email with a link to confirm their sign up. Because Benchmark understands that every second counts when you’re gathering confirmations, we’ll send your customers a confirmation link immediately after they sign up. The customers that respond are also added to your elite, double opt-in list. Your dedicated server will be used to send them emails as well.

Sign up for our dedicated sever program and we’ll also provide you with an attentive, expert support team. Our team will not just make certain your server runs optimally, but troubleshoot problems when they arise.

To find out more about our dedicated server and Permission Pass program, click here to speak to a representative via live chat, phone or email. You can also fill out the form below and a support team member will contact you as soon as possible with a quote.