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Confirmed opt-in, also known as double opt-in or closed-loop
opt-in, is a solid, fraud-proof way to verify customer sign ups, stop spam
complaints and improve your email delivery rates.
When you use confirmed opt-in for your email
marketing campaigns, you not only gather your customer email addresses,
but you send them an additional email asking them to confirm their subscription.
If someone signs up for your email or newsletter, this second step verifies
that a) the person is who they say they are, and b) you’ve been given
permission to send to them.
To start a confirmed opt-in list, create a Benchmark ListBuilder/sign
up box and place it on your Website. Once your customers sign up to receive
your email marketing campaigns,
Benchmark immediately sends them an email with a link asking them to confirm.
The customers that click on that link will be added to your confirmed email
list.
ISPs see confirmed opt-in this as proof-positive verification,
sending the majority your emails straight through to your recipient inboxes.
Other benefits to confirmed opt-in are as follows:
To find out more about confirmed (double) opt-in, click
here. If you’d like to speak with a Benchmark representative via
email, live chat or phone, click
here.
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