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Let's face it: sending out bulk email campaigns is not
easy. There are so many nagging things to manage, from unsubscribe requests
to storing and segmenting your email lists. At Benchmark, we feel your pain.
So thanks to our new program, Benchmark Managed Email Services, you'll no
longer have to sweat the small stuff. You can leave that to us.
How does it work?
What makes the program different? First off, you rent your own server.
When you sign up with a Web-based email marketing service, chances are you're
sharing server space and IP addresses with other clients. Unfortunately,
this can hurt your email marketing reputation, especially if any one of
your peers get hit with spam complaints. With our program, you rent your
very own server and all your emails are sent from your own domain and own
IP address. If you don't know how to go about renting a server,
we can point you in the direction of some reputable companies.
Renting a server usually costs less than $100 per month.
Beyond that, we'll manage your email
campaign delivery. Our 100% Web-based suite not only gives you
access to all your lists, layouts and campaigns, 24/7, but we also deliver
superior reporting and tracking capabilities that let you view your campaign
data in real time. You can upload permission-based email lists, create and
edit campaigns and layouts, schedule when your campaigns go out and even
create autoresponders. Our award-winning software is flexible and easy to
use, and if you join our program, we'll remove all our branding
from your emails. This way, your customers will think you're using
your own proprietary software.
The best part is, we'll help you build
a great email marketing reputation. As part of our package, we'll
set up SPF (sender policy framework) records, Yahoo Domain Keys and Sender
Identification records. With SPF records, you'll be able to tell each email
service provider that your emails are coming from a legitimate source. Not
only will this improve your delivery rates, but it will cut back on email
hijacking and spoofing. Our authentication program lets ESPs know that your
email is definitely coming from you and you alone, not some teenager in
Bucharest.
If you plan on sending out 50,000 emails or more a month,
you're eligible for our program. We've designed our managed services for
maximum affordability. We understand that you'll have to pay to rent a server,
so we've cut back our prices with that in mind. Need more info?
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