Benchmark Email Monthly Newsletter

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If you're like any of us here at Benchmark Email HQ, you can't believe it's April already. I find myself looking back at the calendar, trying to figure out how a quarter of 2011 has already passed us by. Speaking of calendars, this newsletter leads off with the things to consider when creating your email calendar. As the year turns, I'm sure you've been shopping for summer clothes. Maybe you started, but didn't finish that search. See what email marketers are missing out on when those online shopping carts are abandoned. We will also touch on how to save you some time with your email marketing. That way you can spend as much time outside enjoying spring as possible.

We've been busy on the Benchmark Email home front. We launched a Facebook app, which allows our users to add a signup form to their Fan Pages easily. At Benchmark, we also know the importance of education. We can give you as many tools as we see fit, but they're of no use unless you learn how to make the most of them. Check out our manuals, which run the gamut on email marketing and online marketing in general.

In This Issue:
Whats New: Things to Consider when Creating Your Email Calendar
93% of Email Marketers Ignore Cart Abandoners
How to Save Time with Email Marketing
Video Tutorials
Tip of the Month
Good to Know: Email Marketing Crash Course
Refer & Earn Through The Benchmark Email Partner Program
Industry Buzz

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Industry Trivia
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Whats New

Things to Consider when Creating Your Email Calendar

Things to Consider when Creating Your Email CalendarWith an email calendar, you can take a step back from ad hoc and last minute emailings and convert your email strategy and tactics into concrete communication. When you are rolling out your email campaigns, those ideas tend to get lost in the heat of the moment. A calendar can give you something to hold on to. So we ask ourselves: how do we make a proper email marketing calendar?

Do you know the Things to Consider when Creating Your Email Calendar?

93% of Email Marketers Ignore Cart Abandoners

93% of Email Marketers Ignore Cart AbandonersCart abandonment emails can result in your highest open and click-through rates and thus generate the highest revenue of any of your marketing campaign emails. Don't be among the 93% of email marketers who don't bother to mine this treasure trove; be in the scant but profitable minority that does!

Talk about a missed opportunity... 93% of Email Marketers Ignore Cart Abandoners.

How to Save Time with Email Marketing

How to Save Time with Email Marketing While email marketing is not a complex undertaking, it is made up of so many components that time can easily become an issue. Luckily, there are plenty of actions you can take to free up some of that time and devote it to online, social or further email campaigns. The time-saving strategies mentioned in this post and others you will encounter are all about working smarter instead of harder.

Learn all about How to Save Time with Email Marketing.

See how easy email marketing is with Benchmark Email
See how easy email marketing is with Benchmark Email
Check out our video tutorials

Tip of the Month
Compare Email Campaign Performance

Compare Email Campaign PerformanceSee what is working and what doesn't work in your email campaigns. Using that information will help you to grow and continuously improve your success in email marketing. Over time you will start to learn what makes your subscribers take action or not. This means a higher ROI and a more enjoyable experience for everyone involved.

Follow these steps to Compare Email Campaign Performance.

Good to Know
Email Marketing Crash Course

Email Marketing Crash CourseWould you like to see a walk-through of creating and sending out your first campaign? Need help creating lists? Would you like to ask questions in a live learning environment? A computer and an internet connection is all you need to attend our fully interactive training sessions.

Sign up for Benchmark Email Marketing Webinars.

Partner Program News
Refer & Earn Through The Benchmark Email Partner Program

Refer & Earn Through The Benchmark Email Partner Program Benchmark Email offers an exclusive Partner Program that can earn you a full 25% of the purchases made by your referrals, not just for a month but for as long as they participate. This lucrative and rewarding opportunity is available to you right now.

Benchmark Email Partners have learned how easy it is to earn over $5,000 a month, month after month, by simply informing their contacts of the extraordinary email marketing services provided by Benchmark Email. Yes, a number of Benchmark Email Partners are earning that amount right now, and you can too. Unlike the countless online linking schemes which are designed to profit only the originator, the Benchmark Email Partner Program is a proven, legitimate, cash-generating business opportunity which rewards you fairly and equitably for the contacts you bring to the site.

The Benchmark Email Partner Program includes everything you need to start selling. Banner ads. Text ads. Links. Promotional pages. All of these things can be used in your sales arsenal, and they'll even be coded with a unique affiliate number that tracks every sale to you.

It's totally free to sign up, you can track all your sales through the Partner Program section on our site, and you can earn ongoing commissions, every single month.

Read about all the advantages of the Partner Program or sign up at

Industry Buzz
According to a recent survey by Signup Technologies, the highest click-to-open in any industry is the one shown by New Media at 44.88%.
Email marketing and social networking tied at 36% each as being the most effective online marketing methods, according to a recent survey from MerchantCircle.

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