Benchmark Email Monthly Newsletter
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I hope the warmth of Valentine's Day has begun to thaw every one out. If you're still holed up in your home, make a fresh pot of coffee or hot cocoa and turn Europe's "The Final Countdown" up to 11. Why that song? It's what comes to mind when thinking about beating email newsletter deadlines. It could also apply for deciding what the ultimate goal should be for your email marketing plan. Still cold? Move over to the fire with your iPad and read why email marketers should be aware of marketing to the iCrowd.

We hope by now that you've noticed the increased output from our Benchmark Blog. We're putting a lot of work into making it the top resource for email marketing. If you've been reading, be sure to leave us some comments. That's what warms us on the insides. It also lets us know what you want to learn more about.

In This Issue:
Whats New: How to Beat a Crazy Email Deadline
Creating an Email Marketing Plan - What is the Ultimate Goal?
Taking a Bite of the Apple: Email Marketing to the iCrowd
Video Tutorials
Tip of the Month
Good to Know: Email Marketing Crash Course
Refer & Earn Through The Benchmark Email Partner Program
Industry Buzz

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Industry Trivia
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Whats New
How to Beat a Crazy Email Deadline
Email marketing is supposed to be fast, very fast. The touch of a button and the emails are in the inbox, right? Wrong. There is no printing, no media to be bought or long production lines, but this also transfers some of that fast and furious image to the production of email. Email marketing done right also takes time. So let's walk you through some steps to beat a crazy deadline.

Find out how to Beat Crazy Email Newsletter Deadlines.

Creating an Email Marketing Plan - What is the Ultimate Goal?

Some companies are certain that email marketing is vital for staying in touch with customers, maintaining sales, and the longevity of the business. Others view it at as a short-term solution that will enable them to accomplish short-term goals. Whether you plan to take the full plunge or get in and out, the real question is, are you ready to commit yourself to the process? Are you ready to do what it takes to see your goals through to the end?

Learn all about Creating an Email Marketing Plan - What is the Ultimate Goal?
Taking a Bite of the Apple: Email Marketing to the iCrowd

If the reality of the iPhone 5 and iPad 2 approach the level of the rumors, then Apple will have yet another set of game-changing devices on its hands. The wise email marketer will be looking forward to this latest paradigm shift with enthusiasm, not apprehension. It is clear that the first brands to embrace these new facilities will gain a powerful advantage over their slower and more recalcitrant competition.

Check out the importance of Email Marketing to Apple and Mac Users.

See how easy email marketing is with Benchmark Email

Check out our video tutorials

Tip of the Month
Be a heavy handed editor. Unnecessary words can bloat your emails into a blocky, cluttered mess. Write all your copy and go back - more than once, if necessary - to cut out the excess. By ditching phrases like "in order to," "in regards to," or "to enable you to" in your campaigns, you will improve your copy flow, engage your readers and make your emails easier to digest all around.

Good to Know
Email Marketing Crash Course

Email Marketing Crash CourseWould you like to see a walk-through of creating and sending out your first campaign? Need help creating lists? Would you like to ask questions in a live learning environment? A computer and an internet connection is all you need to attend our fully interactive training sessions.

Sign up for Benchmark Email Marketing Webinars.

Partner Program News
Refer & Earn Through The Benchmark Email Partner Program
Refer & Earn Through The Benchmark Email Partner Program Benchmark Email offers an exclusive Partner Program that can earn you a full 25% of the purchases made by your referrals, not just for a month but for as long as they participate. This lucrative and rewarding opportunity is available to you right now.

Benchmark Email Partners have learned how easy it is to earn over $5,000 a month, month after month, by simply informing their contacts of the extraordinary email marketing services provided by Benchmark Email. Yes, a number of Benchmark Email Partners are earning that amount right now, and you can too. Unlike the countless online linking schemes that are designed to profit only the originator, the Benchmark Email Partner Program is a proven, legitimate, cash-generating business opportunity that rewards you fairly and equitably for the contacts you bring to the site.

The Benchmark Email Partner Program includes everything you need to start selling. Banner ads. Text ads. Links. Promotional pages. All of these things can be used in your sales arsenal, and they'll even be coded with a unique affiliate number that tracks every sale to you.

It's totally free to sign up, you can track all your sales through the Partner Program section on our site, and you can earn ongoing commissions, every single month.

Read about all the advantages of the Partner Program or sign up at

Industry Buzz
64% of those polled by ForeSee said they preferred to hear about sales and promotions through an email marketing newsletter.
According to a recent comScore survey, the percentage of those checking their email from a mobile device rose by 36% in the last year.

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