Benchmark Email Monthly Newsletter

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Thank you for reading the Benchmark Email newsletter!
This month's newsletter takes you full circle with email marketing. First we tell you how to ensure your new subscribers will stick around for the long haul. Then we take you from the email to your landing pages and making sure they are the best they can be. Lastly, we take you post relationship and discuss some of the issues people have with ESPs.

This newsletter is not the only place you can find great info on email marketing. Our blog is constantly being updated with all sorts of fun stuff from ideas for email campaigns about National Hamburger Month to the latest international email marketing laws. Plus you can follow us on Twitter and Facebook for the latest and greatest news and notes on all things related to email marketing.

In This Issue:
Whats New: How to Keep Email Subscribers Longer than a Day
Permission Email Marketing: 4 Tips for Improving Your Landing Pages
How International Robinson Lists Can Impact Your Email Marketing
Video Tutorials
Tip of the Month
Good to Know: Email Marketing Crash Course
Refer & Earn Through The Benchmark Email Partner Program
Industry Buzz

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Whats New

How to Keep Email Subscribers Longer than a Day

How to Keep Email Subscribers Longer than a Day One of the hardest parts of email marketing is building your list and you are stacking them up with your list building efforts. But are all of those new signups of the quality you wanted? The emotional unsubscribe is a much lazier form of unsubscribing. If your reader unsubscribes emotionally it will begin with non-opens and the accompanying lack of activity (i.e. click-throughs). Your email will end up in a mail folder seldom checked or worse flagged by the user with the spam button. And all of this before they might search for an official unsubscribe.

Find out How to Keep Email Subscribers Longer than a Day

Permission Email Marketing: 4 Tips for Improving Your Landing Pages

Permission Email Marketing: 4 Tips for Improving Your Landing Pages Using a landing page to acquire new subscribers is a good idea, but incentivizing the process is an even better strategy. This is an effective way to make visitors feel as if they have made the right decision in clicking through. Do this correctly and your conversion rate for subscriptions could improve substantially. Here are four solid tips you can use to incentivize your landing pages and boost subscriptions.





How International Robinson Lists Can Impact Your Email Marketing

How International Robinson Lists Can Impact Your Email Marketing An entry onto the Robinson list can be considered a demand by the individual to be treated like Robinson Crusoe on his desert island and thus receive no marketing communications. The various national Robinson lists were originally created to provide a database of telephone numbers and addresses that had opted out of any incoming direct mail marketing or telemarketing, but recently are being amplified to encompass mobile device texts and email marketing as well. Learn about International Robinson Lists and their various complex forms.

See how easy email marketing is with Benchmark Email
See how easy email marketing is with Benchmark Email
Check out our video tutorials

Tip of the Month
Use Spam Checkers to Improve Your Delivery Rate

Use Spam Checkers to Improve Your Delivery Rate Before you click that send button on your marketing email, make sure that you run it through a spam checker. Spam checkers scan your email for any spam "triggers" or "red flag words" that may prevent them from reaching their destination. Any email marketing service worth its salt should have one, and if you choose to do your email marketing without the help on an outside company, you can find a number of free spam checkers online.

Good to Know
Email Marketing Crash Course

Email Marketing Crash CourseWould you like to see a walk-through of creating and sending out your first campaign? Need help creating lists? Would you like to ask questions in a live learning environment? A computer and an internet connection is all you need to attend our fully interactive training sessions.
Sign up for Benchmark Email Marketing Webinars.

Partner Program News
Refer & Earn through the Benchmark Email Partner Program

Refer & Earn Through The Benchmark Email Partner Program Benchmark Email offers an exclusive Partner Program that can earn you a full 25% of the purchases made by your referrals, not just for a month but for as long as they participate. This lucrative and rewarding opportunity is available to you right now.

Benchmark Email Partners have learned how easy it is to earn over $5,000 a month, month after month, by simply informing their contacts of the extraordinary email marketing services provided by Benchmark Email. Yes, a number of Benchmark Email Partners are earning that amount right now, and you can too. Unlike the countless online linking schemes that are designed to profit only the originator, the Benchmark Email Partner Program is a proven, legitimate, cash-generating business opportunity that rewards you fairly and equitably for the contacts you bring to the site.

The Benchmark Email Partner Program includes everything you need to start selling. Banner ads. Text ads. Links. Promotional pages. All of these things can be used in your sales arsenal, and they'll even be coded with a unique affiliate number that tracks every sale to you.

It's totally free to sign up, you can track all your sales through the Partner Program section on our site, and you can earn ongoing commissions, every single month.

Read about all the advantages of the Partner Program or sign up at www.benchmarkemail.com/Partner

Industry Buzz
According to the 10 Best Practices for Email Marketing report from eMarketer, 83% of US online consumers check their email at least once a day.
72% of companies that responded to an Econsultancy survey said they rate email as either "excellent" or "good" in terms of ROI.

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