Benchmark Email Monthly Newsletter

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We lead this edition of the Benchmark Email monthly newsletter with a look at the legacy of Steve Jobs. Any look around Benchmark Email HQ would reveal Apple products abounding. His influence is not lost on us. Not all CEOs can be that beloved though. Nexflix CEO Reed Hastings could stand to learn a thing or two from Jobs. For lessons that we can all look to, check out our post on six ways to spice up your email and social media marketing efforts.

Do you enjoy hearing from us every month via this newsletter? For those that didn't read that and immediately hit unsubscribe (d'oh...perhaps I shouldn't have revealed that was an option), be sure to follow us on Facebook and Twitter. It's a great place to find more of the same great information, a little bit of humor and to converse with us! We love to hear what's on your mind.

In This Issue:
Whats New: The Steve Jobs Legacy: Luck, Genius & Serendipity
Netflix CEO Submits Apology Email; Twitter Offers Punchline
6 Fun Ways to Spice up Your Email & Social Media Marketing
Video Tutorials
Tip of the Month
Good to Know: Email Marketing Crash Course
Refer & Earn Through The Benchmark Email Partner Program
Industry Buzz

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Industry Trivia
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Whats New

The Steve Jobs Legacy: Luck, Genius & Serendipity
The Steve Jobs Legacy: Luck, Genius & Serendipity Merely days before his passing, Benchmark Email took a look at the amazing life of Steve Jobs. It was a difficult task when it is considered that Steve Jobs has been the most influential technological/cultural icon of the past quarter-century, and easily the most controversial figure in the history of computing.

Albeit with heavy hearts, Benchmark Email celebrates The Steve Jobs Legacy: Luck, Genius & Serendipity.

Netflix CEO Submits Apology Email; Twitter Offers Punchline
Netflix CEO Submits Apology Email; Twitter Offers PunchlineNetflix created shockwaves when they announced they would be adjusting their pricing plans. The idea was to separate charges for DVD and streaming services. For customers that wanted both, their bill was about to double. The pricing recently went into effect, causing many Netflix subscribers to cancel. Netflix CEO Reed Hastings turned to email in an attempt at damage control. Whether he fixed or furthered the damage is up for debate. As I'm writing this, it is a leading headline that Netflix has scrapped the announced Qwikster DVD service in a continued attempt at damage control.

See what happened when Netflix CEO Submits Apology Email; Twitter Offers Punchline.

6 Fun Ways to Spice up Your Email & Social Media Marketing
6 Fun Ways to Spice up Your Email & Social Media Marketing Your social media-savvy, email marketing customers have enough on their minds these days without having to view your campaign with the seriousness of global warming or the national deficit. Injecting some light-hearted fun into your content can spark up your approach and drive conversions.

Something something something 6 Fun Ways to Spice up Your Email & Social Media Marketing.

See how easy email marketing is with Benchmark Email
See how easy email marketing is with Benchmark Email
Check out our video tutorials

Tip of the Month
Using Social Sharing Buttons the Right Way
Use Spam Checkers to Improve Your Delivery Rate Social sharing buttons can be equivalent to marketing gold when used correctly. Here are a few tips designed to help you use them effectively:

- Pick the Right Buttons: The best options for buttons will be those that accommodate the social presence you have already built thus far.

- Think Outside the Box: When thinking of where to add social sharing buttons, the first place that comes to mind is probably the homepage of your website. While this is definitely an ideal location, you will give them greater visibility by placing them in more places. Social sharing buttons can work on other pages of your website, your blog and even the email newsletter you send to your subscribers every month. Don't limit your potential by limiting where you place them.

- Give 'em a Reason to Share: Simply sprucing up a page or post with a nifty button is not enough. You must complement it with quality content that compels your audience to share with the people in their inner social circle.

Good to Know
Email Marketing Crash Course
Email Marketing Crash CourseWould you like to see a walk-through of creating and sending out your first campaign? Need help creating lists? Would you like to ask questions in a live learning environment? A computer and an internet connection is all you need to attend our fully interactive training sessions.

Sign up for Benchmark Email Marketing Webinars.

Partner Program News
Refer & Earn Through The Benchmark Email Partner Program
Refer & Earn Through The Benchmark Email Partner Program Benchmark Email offers an exclusive Partner Program that can earn you a full 25% of the purchases made by your referrals, not just for a month but for as long as they participate. This lucrative and rewarding opportunity is available to you right now.

Benchmark Email Partners have learned how easy it is to earn over $5,000 a month, month after month, by simply informing their contacts of the extraordinary email marketing services provided by Benchmark Email. Yes, a number of Benchmark Email Partners are earning that amount right now, and you can too. Unlike the countless online linking schemes which are designed to profit only the originator, the Benchmark Email Partner Program is a proven, legitimate, cash-generating business opportunity which rewards you fairly and equitably for the contacts you bring to the site.

The Benchmark Email Partner Program includes everything you need to start selling. Banner ads. Text ads. Links. Promotional pages. All of these things can be used in your sales arsenal, and they'll even be coded with a unique affiliate number that tracks every sale to you.

It's totally free to sign up, you can track all your sales through the Partner Program section on our site, and you can earn ongoing commissions, every single month.

Read about all the advantages of the Partner Program or sign up at

Industry Buzz
According to research conducted by mobile advertising agency JiWire, 53% of mobile Wi-Fi users will share location data in exchange for more content that is relevant and valuable. Of those up for playing the exchange game, 60% of users between the ages of 25 and 34 were amenable, while 58% of users 24 and under would part with personal info.
A report by BrightEdge showed that 53.6% of the top 10,000 internet sites have incorporated social sharing functionality through plugins or links.

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