Benchmark Email Monthly Newsletter

Dear First Name

Enough, you may be saying, is enough. It's spring, and high time you gave me something I could really use to grow my business. Well you're absolutely right.

Would a Facebook App do the trick?

If you already have a Benchmark Email account (and a Facebook account, naturally), then you can download this app for free and install a signup form to each and every Fan Page you administer. Your fans won't even need to leave the page. Once they sign up on Facebook their email is instantly added to your Benchmark contact list. This is a terrific way to jumpstart your social media integration.

The vernal equinox might not be a holiday but we're always fond of giving gifts. Speaking of which, we have four new email marketing manuals for you to enjoy: two on customer engagement and two new industries: Restaurants and Nightclubs. You can check out the individual links below.

Sincerely,

Daniel Miller
Sales/Partner Manager
daniel.miller@benchmarkemail.com
800-430-4095 Ext. 20
(562) 286-6820 - Direct

Daniel Miller
Sales/Partner Manager

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Good to Know
Expert Advice
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Benchmark Email Monthly Newsletter
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Use Your Partnership to Its Full Advantage
As a partner, you receive recurring monthly income when a referral signs up for a paid plan. There is no payment threshold or monthly target, just 25% of every payment the referred customer makes. For a single purchaser of one of our larger plans, you can make up to $125 in monthly residual income on an open-ended basis. And multiple referrals add up quickly. Some of our Benchmark Email partners earn over $5,000 per month.
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New Features to Promote
Facebook Application
You can read more about our latest Facebook App on our Benchmark Blog, but I'll break it down here for you: The application can be quickly integrated into your Facebook account and feeds directly to your Benchmark contact lists. Which lists? Why, the ones you choose to add to, of course. You can have the addresses be added to the subscription lists you already have or create a new list specifically for your Facebook Fans. More info on the Facebook Plugin is available in our Resources section or by following the link.

New Email Marketing Manuals
Four new guides for this month, two industry specific and two for email marketers everywhere. How to Write Email Subject Lines and How to Get Better User Feedback both focus on maximizing engagement with the user and incentivizing the email marketing experience. Restaurants and Bars & Nightclubs are two sides of the same coin: email marketing in the food and entertainment industries. If your customers are looking to increase their open and click-through rates, send them to Benchmark's free email marketing manual page where they can download all 16 PDFs for free or read them directly from our site!

Restaurants: Riding the Crest of the Foodie Revolution with Email Marketing
How to Write Email Subject Lines
Bars & Nightclubs: Email Marketing to The Party Crowd
How to Get Better User Feedback

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Join me at 1 PM Pacific Time, Monday through Friday, as I take users through an interactive session with our award-winning Benchmark editing software. Every Friday we cover a new topic in a 30 minute Live Webinar. But maybe you've got a crazy schedule that keeps you up at odd hours? No problem. We also run webinars at 2 AM PST. Check the link for the latest schedule.

Cool Stuff for Small Businesses
If you're a small business owner or you provide services to small businesses, we want to hear from you. How do you grow, improve and optimize your online presence? Benchmark Email will host articles written by entrepreneurs and old hands alike to bring our readers direct B2B insight and guidance. Would you or a company you know like to get in on the action? Take a look at our Cool Stuff for Small Businesses and contact us right away!


Good to Know
According to the Email Experience Council, less than 50% of emails are rendered properly and 20% of emails render as invisible or broken, owing to varying standards of email clients.

Expert Advice
Converting your email strategy into an actionable plan requires diligence and commitment. The rewards, though nerve-wracking, are worth it. From our guest blogger and veteran email marketing and loyalty consultant Jordie van Rijn's Things to Consider when Creating an Email Calendar:

"Frequency
For your calendar, it is also important to know your email frequency. If you have a higher frequency, you have the opportunity to go wider in the number of subjects to touch or deeper with specialized emailings than you would with a lower frequency. Again, there are no laws carved in stone, but you do have to consider your resources. How many messages are you able to create? Remember: a weekly email is 52 emailings per year. You don't want to bore or annoy people with too high a frequency, but you also don't want them to forget you - and you do want to be there once they're ready to convert.

Buying Cycles
Some industries have very clear buying cycles. This is pretty obvious for travel, garden, skiing and sunglasses. But other industries have their own high sales and low sales periods. Basically you want to be there in the orientation phase to get into the considered set and be there in the buying phase to close the deal. Make sure you intensify the list growth before and during those periods and consider increasing the frequency and changing the types of messages according to the buying cycle.

Check your buying cycle, find the high and low sales periods and mark them on your calendar."
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When a prospect asks about Benchmark Email, what will you tell them? The facts are a great place to start:

Over 400 holiday and professional templates that are fully customizable and incredibly easy to design
Surveys, polls, campaign archiving, geographic mapping, tracking and reporting, social sharing - all of it comes free with even our lowest plans
Those plans start at $9.95/month and our flexible pricing structures are designed with the small business owner in mind
Video emails that easily link from a website's URL. No embed codes necessary!
Benchmark Email's social media integration extends your email campaigns to Twitter, Facebook and LinkedIn with the click of a mouse
A dedicated server and top-notch deliverability for even our largest volume senders
If a user is too busy, We Do It for You! And not too shabbily either, if I say so myself

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