Benchmark Email Monthly Newsletter

Dear First Name

The holiday season is already here! Have you checked out Benchmark's multiple holiday email templates yet? This can be a huge selling point for potential clients.

For all of our American partners, I hope you had a pleasant Thanksgiving this past week. And for all of our international partners, I hope your inboxes were not overstuffed with Turkey-related missives. This month was another busy one at the Benchmark Email offices and I'm bound to just one more month of silence before I can break the news on the great features that are right around the corner. I'll give you a hint: you can take it with you wherever you go.

Stay tuned,

Daniel Miller
Sales Manager
daniel.miller@benchmarkemail.com
800-430-4095 Ext. 20
(562) 286-6820 - Direct

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Benchmark Email Monthly Newsletter
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  Use Your Partnership to Its Full Advantage
As a partner, you receive recurring monthly income when a referral signs up for a paid plan. There is no payment threshold or monthly target, just 25% of every payment the referred customer makes. For a single purchaser of one of our larger plans, you can make up to $125 in monthly residual income on an open-ended basis. And multiple referrals add up quickly. Some of our Benchmark Email partners earn over $5,000 per month.
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  New Features to Promote
New Email Marketing Manuals
This month Benchmark created two custom manuals for our users. The first covers online marketing for the holidays and outlines a great process for users of all faiths and tech savvy. The second is a 4 step marketing guide for writers & authors online. Follow the links below to download them today or forward them to friends!

Online Marketing Guide for the Holidays
Online Marketing for Writers

  Good to Know
"When to send" an email was found to be an essential factor in email marketing success, according to both B2B and B2C marketers in a 2010 Silverpop study. And the best time to send? Pure360 says it's the first hour of the workday, between 9am and 10am.

  Expert Advice

Elizabeth Kiefer explains that forging an emotional connection with your customer or client, as opposed to focusing solely on the sale aspect, will create a lasting impression of your marketing in this article on Emotional Marketing:

A study out of the University of Minnesota on forecasting and backcasting emotions reveals that a person is more positively affected by an ad if it first invokes their feelings instead of leading with a selling point. According to their research, "a person who sees an ad for a Caribbean cruise in the dead of winter would expect to enjoy the trip more (and thus be more likely to make a purchase) if an advertiser's copy read, 'Winter getting you down? ...Wouldn't a sun-filled tropical vacation help? Book one today,'" than if the advertiser initiated the campaign with an immediate call to action. The study shows that people make many decisions based on their emotional investment in the outcome, and that by playing to consumers' future goals and feelings, marketers can increase their influence and traction. In short, set the hard sell aside and go straight for the soft underbelly of consumer motivation.

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  It's Easy to Recommend Benchmark Email

When a prospect asks about Benchmark Email, what will you tell them? The facts are a great place to start:

Over 400 holiday and professional templates that are fully customizable and incredibly easy to design
Surveys, polls, campaign archiving, geographic mapping, tracking and reporting, social sharing - all of it comes free with even our lowest plans
Those plans start at $9.95/month and our flexible pricing structures are designed with the small business owner in mind
Video emails that easily link from a website's URL. No embed codes necessary!
Benchmark Email's social media integration extends your email campaigns to Twitter, Facebook and LinkedIn with the click of a mouse
A dedicated server and top-notch deliverability for even our largest volume senders
If a user is too busy, We Do It for You! And not too shabbily either, if I say so myself

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