Benchmark Email Monthly Newsletter

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School isn't the only place where learning is going on nowadays. Your monthly newsletter is here and it's chock full of great information on email marketing. Learn how to segment your list to improve opens and clicks. We also discuss B2B and B2C marketing strategies. If you're looking for a way to expand your social media integration, try Foursquare.

I'm sure many of the parents out there are thrilled their kids are back in school. We are too. Because at Benchmark Email, We Care About Kids. We will sponsor email marketing accounts for non-profits involved with helping kids as well as your PTA.

In This Issue:
Whats New: Email Marketing Software Tips: Segment to Improve Opens & Clicks
B2B and B2C Marketing Strategies
Integrate Foursquare with Your Email & Social Media Marketing
Video Tutorials
Tip of the Month
Good to Know: Email Marketing Crash Course
Refer & Earn Through The Benchmark Email Partner Program
Industry Buzz

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Industry Trivia
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Whats New

Email Marketing Software Tips: Segment to Improve Opens & Clicks
How to Keep Email Subscribers Longer than a Day Despite all the elements, aspects and best practices, effective email marketing really boils down to sending the right person the right message at the right time. Do it on a regular basis and you will likely notice a better response in terms of more opens, clicks and conversions. This isn't as easy as it may sound, but it is possible through the use of an effective technique known as email list segmentation. There is more than one way to segment a list, so let's take a look at some criteria that can be used to break that master list down into multiple smaller lists.

Find out why it's important to Segment to Improve Opens & Clicks.

B2B and B2C Marketing Strategies
Permission Email Marketing: 4 Tips for Improving Your Landing PagesEmail marketing has long been a favorite of both B2B and B2C strategies. Although the core principles of this tool never change, marketing to businesses and consumers is not one and the same, so members of these verticals must approach it in a different manner. In addition to comparing and contrasting the two, this post will explain how B2B (Business to Business) and B2C (Business to Consumer) tactics can both use email marketing effectively.

Check out these B2B and B2C Marketing Strategies.

Integrate Foursquare with Your Email & Social Media Marketing
Use Spam Checkers to Improve Your Delivery Rate Like it or not, social media is a part of our everyday lives. Fighting it just makes you come off as a curmudgeon at this point. It has even evolved beyond Twitter, Facebook and LinkedIn. Foursquare is a location-based social media platform that is equal parts social game and social marketing opportunity. There are plenty of benefits for a small business using Foursquare, especially for places with a brick and mortar location.

Learn how you can Integrate Foursquare with Your Email & Social Media Marketing.

See how easy email marketing is with Benchmark Email
See how easy email marketing is with Benchmark Email
Check out our video tutorials

Tip of the Month
Use a Table of Contents
Use Spam Checkers to Improve Your Delivery RateThe first step in laying out an effective newsletter is a table of contents. You want your subscribers to find the information that they are looking for quickly and painlessly. These days everyone is on the move and your readers will appreciate being able to skip past the info they don't want.

Good to Know
Email Marketing Crash Course
Email Marketing Crash CourseWould you like to see a walk-through of creating and sending out your first campaign? Need help creating lists? Would you like to ask questions in a live learning environment? A computer and an internet connection is all you need to attend our fully interactive training sessions.

Sign up for Benchmark Email Marketing Webinars.

Partner Program News
Refer & Earn Through The Benchmark Email Partner Program
Refer & Earn Through The Benchmark Email Partner Program Benchmark Email offers an exclusive Partner Program that can earn you a full 25% of the purchases made by your referrals, not just for a month but for as long as they participate. This lucrative and rewarding opportunity is available to you right now.

Benchmark Email Partners have learned how easy it is to earn over $5,000 a month, month after month, by simply informing their contacts of the extraordinary email marketing services provided by Benchmark Email. Yes, a number of Benchmark Email Partners are earning that amount right now, and you can too. Unlike the countless online linking schemes which are designed to profit only the originator, the Benchmark Email Partner Program is a proven, legitimate, cash-generating business opportunity which rewards you fairly and equitably for the contacts you bring to the site.

The Benchmark Email Partner Program includes everything you need to start selling. Banner ads. Text ads. Links. Promotional pages. All of these things can be used in your sales arsenal, and they'll even be coded with a unique affiliate number that tracks every sale to you.

It's totally free to sign up, you can track all your sales through the Partner Program section on our site, and you can earn ongoing commissions, every single month.

Read about all the advantages of the Partner Program or sign up at

Industry Buzz
China is on pace to become the number two advertising market in the world. Projections made by eMarketer estimate that the booming Asian nation will increase its spending by 14% or $38.3 billion in 2011.
eMarketer predicts that money spent on ads worldwide will reach nearly $500 billion this year

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