Benchmark Email Monthly Newsletter

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Coachella just wound down its two weekends of fun in the desert. Much of the talk surrounds the Tupac hologram and the many DJs that played the festival. Sure, I had a blast dancing my butt off at Justice and David Guetta. However, the highlights I enjoyed most were from bands playing actual instruments. I can only be distracted by gaudy light shows for so long, before remembering the artist isn't doing much onstage other than pushing buttons on a laptop. Email marketing is the same way. You can get by with a fancy design or eye catching pictures, but the substance needs to be there too. Your subscribers will only be distracted by shiny objects for so long. Then what?

In this edition of the newsletter, we take a look at how two different companies marketed the same product and how to make marketing fun with Gifs. We also introduce the new Benchmark Email logo and talk with our head designer about the rest to come. We're not letting the cat out of the bag on everything just yet, though. Mostly because we're confused as to why anyone would put a cat in a bag and need to leave it in there a bit longer to figure it out. Or at least until PETA has had enough and dumps flour on us.

In This Issue:
What's New: To Sell New iPad, Apple & Best Buy Use Different Email Marketing
Viral Marketing Remix: Animated Gifs Are Cool Again
New Benchmark Logo: An Interview with Benchmark's Lead Designer
Video Tutorials
Tip of the Month
Good to Know: Email Marketing Crash Course
Refer & Earn Through The Benchmark Email Partner Program
Industry Buzz

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What's New

To Sell New iPad, Apple & Best Buy Use Different Email Marketing
Copywriting Tips: How to Write a Great Email Subject Line Two emails, sent minutes apart, took very different approaches at marketing the new iPad. One relies on a well-established brand, while the other keeps the consumer in mind. See what happens in this edition of dueling emails, when To Sell New iPad, Apple & Best Buy Use Different Email Marketing.
Viral Marketing Remix: Animated Gifs Are Cool Again
To Sell New iPad, Apple & Best Buy Use Different Email Marketing What's new is old and new again. Gifs are universally loadable on any device and grab the viewers attention more than a photo. Check out this Viral Marketing Remix: Animated Gifs Are Cool Again.
New Benchmark Logo: An Interview with Benchmark's Lead Designer
Using SEO & Email Marketing for a Successful B2B Strategy We're undergoing a bit of a facelift. Yes, we're based out of Southern California, but not that kind of facelift. It begins with our new logo. That's just the start. See what's on the horizon in this Interview with Benchmark's Lead Designer.

See How Easy Email Marketing Is with Benchmark Email
See how easy email marketing is with Benchmark Email
Check out our video tutorials

Tip of the Month
XYZ Saas ERP 3PL CRM...What?
Tip of the Month Far too many automated email missives are written by "the IT guy." There is an absolute imperative to craft any email message, transactional or not, with the same PR savvy as your website or banner ads. Each and every contact with a prospective or current customer is an opportunity to portray your brand in a positive light as one that is trustworthy, established, solid, reputable and worthy of their confidence. Although your customer may not really care to learn that their order is being processed on the XYZ SaaS ERP 3PL CRM platform, it may be advantageous to focus on the security of your payment processing system and the efficiency of your RMA policies. Given the widely publicized massive consumer data privacy breaches and hacks, nearly every one of your customers has some sense of trepidation when placing their personal payment data in your care. Anything you can do to alleviate those anxieties will result in a better customer experience and therefore greater brand loyalty.

Good to Know
Email Marketing Crash Course
Email Marketing Crash Course Would you like to see a walk-through of creating and sending out your first campaign? Need help creating lists? Would you like to ask questions in a live learning environment? A computer and an internet connection is all you need to attend our fully interactive training sessions. We are now offering multiple webinars. Whether it's a crash course or specifics on metrics, we've got it covered.

Sign up for Benchmark Email Marketing Webinars.

Partner Program News
Refer & Earn Through The Benchmark Email Partner Program
Refer & Earn Through The Benchmark Email Partner Program Benchmark Email offers an exclusive Partner Program that can earn you a full 25% of the purchases made by your referrals, not just for a month but for as long as they participate. This lucrative and rewarding opportunity is available to you right now.

Benchmark Email Partners have learned how easy it is to earn over $5,000 a month, month after month, by simply informing their contacts of the extraordinary email marketing services provided by Benchmark Email. Yes, a number of Benchmark Email Partners are earning that amount right now, and you can too. Unlike the countless online linking schemes which are designed to profit only the originator, the Benchmark Email Partner Program is a proven, legitimate, cash-generating business opportunity which rewards you fairly and equitably for the contacts you bring to the site.

The Benchmark Email Partner Program includes everything you need to start selling. Banner ads. Text ads. Links. Promotional pages. All of these things can be used in your sales arsenal, and they'll even be coded with a unique affiliate number that tracks every sale to you.

It's totally free to sign up, you can track all your sales through the Partner Program section on our site, and you can earn ongoing commissions, every single month.

Read about all the advantages of the Partner Program or sign up at

Industry Buzz
According to a recent statistics from the DMA's Email Experience Council and Epsilon, triggered emails register 96% higher open rates and a whopping 125% higher CTR than regular email campaigns during Q4 of 2011.

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