Benchmark Email: Marketing Strategies from General Sun Tzu

Dear firstname,

Thank you for reading the Benchmark Email newsletter!

I am General Sun Tzu and I established the art of success more than 2,500 years before your age. I did not have the advantage of your "technologies" but I learned well about the basics of the human soul and how to derive success in any encounter on any battlefield. In my long life I have engaged in innumerable battles against enemies that seemed invulnerable, but I have always found a way to apply my understanding of the human heart and mind to my ultimate advantage! I have found that the main keys to prevailing over any opposition are:

The Future of Small Business: 2012 Marketing Trends

It is your responsibility to ensure that what you are communicating is easily comprehensible by everyone you are communicating to. Brevity is key, along with a lucid focus on a single topic per message. If you are trying to state many different things and promote various avenues of advancement all at once, all you will do is confuse and befuddle those who receive your message.

Opportunities multiply as they are taken.

As your fame becomes more and more widely recognized there will be more opportunities to ramp up your efforts and conquer new regions of endeavor. These are the preferable options as they are borne directly from the situations as they occur rather than a strategy you drafted up in the comfort of your headquarters.

If you do not understand your enemies, or yourself, you will certainly be in peril.

You cannot win unless you have a profound and realistic comprehension of your strengths and weaknesses as well as those of your enemies. You have to do everything in your power to understand why your nemeses do what they do, as well as how you are projecting your own presence. Maximize your strengths and work to eliminate your flaws!

Strategy without tactics is the slowest route to victory; tactics without strategy is the noise before failure.

You can concoct the most comprehensive overall strategy but if you fail to implement it on a consistent and effective manner you will not achieve success. If you start implementing a variety of tactics without an underlying strategy to guide them to a sustainable goal, then you're just generating a lot of sound and fury signifying nothing. Strategy and tactics must be two sides of the same coin!

In This Issue:

	What's New: The Right & Wrong Definitions of Email Marketing Terms
	Video Tutorials
	Tip of the Month
	Good to Know: Email Marketing Crash Course
	Refer & Earn Through The Benchmark Email Partner Program
	Industry Buzz

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What's New

The Right & Wrong Definitions of Email Marketing Terms

Just as a spoonful of sugar helps the medicine go down, a dose of Hal's sense of humor makes the email marketing lesson make more sense. Discover The Right & Wrong Definitions of Email Marketing Terms.

See How Easy Email Marketing Is with Benchmark Email

Check out our video tutorials

Tip of the Month

Innovation Sells

yInnovation is what will upgrade you from simply being relevant (which keeps you in business) to being essential (which makes you even more successful). Do this by forecasting industry trends, anticipating customer needs and even creating new needs customers didn't know they had but now feel they can't live without. Be better than your competition by fusing creativity into everything you do.

Good to Know

Email Marketing Crash Course

Would you like to see a walk-through of creating and sending out your first campaign? Need help creating lists? Would you like to ask questions in a live learning environment? A computer and an internet connection is all you need to attend our fully interactive training sessions. We are now offering multiple webinars. Whether it's a crash course or specifics on metrics, we've got it covered.

Sign up for Benchmark Email Marketing Webinars.

Partner Program News

Refer & Earn Through The Benchmark Email Partner Program

Benchmark Email offers an exclusive Partner Program that can earn you a full 25% of the purchases made by your referrals, not just for a month but for as long as they participate. This lucrative and rewarding opportunity is available to you right now.

Benchmark Email Partners have learned how easy it is to earn over $5,000 a month, month after month, by simply informing their contacts of the extraordinary email marketing services provided by Benchmark Email. Yes, a number of Benchmark Email Partners are earning that amount right now, and you can too. Unlike the countless online linking schemes which are designed to profit only the originator, the Benchmark Email Partner Program is a proven, legitimate, cash-generating business opportunity which rewards you fairly and equitably for the contacts you bring to the site.

The Benchmark Email Partner Program includes everything you need to start selling. Banner ads. Text ads. Links. Promotional pages. All of these things can be used in your sales arsenal, and they'll even be coded with a unique affiliate number that tracks every sale to you.

It's totally free to sign up, you can track all your sales through the Partner Program section on our site, and you can earn ongoing commissions, every single month.

Read about all the advantages of the Partner Program or sign up at www.benchmarkemail.com/Partner

Industry Buzz

It's predicted that there will be 3.6 billion email accounts by 2013.

It is estimated that 2.8 email are sent every second.