Guest blogger Nelson Ta (Omnibeat) wrote in this week about How to Use Social Media for Customer Service. Here's an excerpt from the article: No matter what kind of business you own or how high you value customer service, there will always be at least one disgruntled, unhappy customer. Whether a fault of your own or a complete misunderstanding beyond your control, that customer will go home and tell everyone they know.

In the past, this was unfortunate and unwanted, but it wasn't too problematic for a business's image. Although word of mouth is a very strong and effective means of delivering a harsh message, it is quite limited by your surroundings and may lose traction somewhere. The emergence of social media has given people power. Like an ideal democracy, everyone is a critic and everyone has a voice. Read more.

When a prospect asks about Benchmark Email, what will you tell them? The facts are a great place to start:

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