Be useful. Danny Cassady gives some great advice to up and coming email marketers in this blog, Creating Email Marketing Campaigns that Users Want to See.

"No matter what you do for a living, you can bet that the people you are marketing it to are extremely busy. If the only thing they know you for is trying to sell something in every email you send, they may find your message easy to skip over for something less pushy and more interesting. Your subscribers are pressed for time, so you need to make sure every campaign and every message is worth their while beyond a good deal."

When a prospect asks about Benchmark Email, what will you tell them? The facts are a great place to start:

	Over 400 holiday and professional templates that are fully customizable and incredibly easy to design
	Surveys, polls, campaign archiving, geographic mapping, tracking and reporting, social sharing - all of it comes free with even our lowest plans
	Those plans start at $9.95/month and our flexible pricing structures are designed with the small business owner in mind
	Video emails that easily link from a website's URL. No embed codes necessary!
	Benchmark Email's social media integration extends your email campaigns to Twitter, Facebook and LinkedIn with the click of a mouse
	A dedicated server and top-notch deliverability for even our largest volume senders
	If a user is too busy, We Do It for You! And not too shabbily either, if I say so myself