Glossary:Double Opt-In

This is the preferred method of obtaining permission from your subscribers. The prospect signs up for email contact via a form, check box, sign up box, etc. The second step comes when the recipient responds to a verification email affirming that they wish to receive future emails. This is a safe way to build email lists and build subscribers’ trust in your campaign. See Confirmed Opt-In.

back to Glossary

Related Articles
Related Blogs
Related FAQs