Is Email Promotion Right For Your Business?
It all depends on what you promote and how often
Businesses, these days, put in a lot of effort to come up with interesting and eye-catching email promotions. Email marketing is a very effective means to promote your business, products and services. The best part about email marketing is that you don’t have to invest lots of money, unlike other marketing methods. Through email marketing, you can target anyone across the world, inexpensively.
You can organize an email promotion for almost anything. For instance, if you are an electronic goods supplier, you can send newsletters to promote your products to your clients. Your newsletters may also contain news about the latest developments in the electronic goods domain, product reviews and comparisons, articles and even commentaries by experts.
Companies also give away special holiday season offers to their clients. For example, if you are part of the travel and tourism industry, you can send emails to your clients offering them discounts on holiday packages for couples, senior citizens and so on.
The first thing you need to do, before kicking off an email campaign, is establishing its objective. Once that’s decided, you can start developing your emails. However, coordinating and executing a successful email campaign can be a stressful and tiresome task. A far easier and better option would be to hire the services of a professional email marketing company like Benchmark Email. Benchmark Email offers customizable email templates for newsletters, cards, and event invitations. These templates are based on a range of themes.
While creating and executing an email campaign is important, it is also critical to monitor the number of mails you are sending to customers and prospects. There are no fixed laws you need to abide by when it comes to email frequency. In most cases, the frequency is decided by the companies.
Having said that, there are a few things you should keep in mind about the number of mails to send. When you decide how many mails to send, stick to your decision. For instance, if you plan to send one email per month, do not send more unless it’s unavoidable. That’s because clients do not appreciate too many promotional emails from any company, even if they’ve subscribed to them. Sooner or later they’ll lose interest in the campaign and opt-out or even worse, mark your emails as spam.
Also, you may find it difficult to come up with quality content for every mail. The more mails you send the more quality content you will require. If you send emails with substandard content, you will start losing subscribers very quickly. On the other hand, sending one email in two or three months is not a good idea. It is possible that your clients may forget that they’ve subscribed to your campaign and hit the 'report as spam' button.
To avoid this issue, ask your clients to inform you regarding the number of emails they would like to receive at the time of signing-up. Place check boxes in your sign up form. These check boxes can provide them with options such as 1-2 times a week, once every 2 weeks, and once a month. This is the best method because it will create less confusion for you and it allows recipients to choose a frequency.
Bulk email promotions usually take some time to gather momentum. However, when executed well, you can expect amazing returns for all the investment you made to develop your campaign.