What is "publisher newsletter templates"?

Is this the same thing as Newsletter Templates software?

One of the key decisions you will make as an email marketer is your choice of newsletter template. While the content of your email is important, the way it is presented, its aesthetic appeal, user-friendliness and layout also play an important role in evoking responses from recipients.

There are essentially two types of publisher newsletter templates that you will find:

  1. Newsletter templates available online
  2. Templates generated by newsletter template software on your local computer

There are several newsletter templates available online. But if you want to customize them to include your logo, brand colours or include other design elements, you need to either have a good HTML editor or a fairly good understanding of HTML code. If you use a nifty email marketing service like Benchmark Email, you get access to an easy-to-use HTML editor where you can drag-and-drop images, choose your background color, format fonts and a lot more with no knowledge of HTML! Best of all, you encounter zero compatibility issues because you’re going with a thoroughly professional end-to-end email marketing solutions provider.

On the other hand, there are several newsletter software programs that you can download and run on your computer. Some of the software that are popular include SendBlaster, Email Unlimited and Mass Mail Software. These offer the advantage of being able to create templates when you’re offline, but when it comes to a complete email marketing solution, online services are the way to go. The quality of templates available and the ease of customization they offer is tremendous. And when evaluated with their delivery tracking & reporting and list management & segmentation capabilities, online services offer greater value to every email marketer.

To sum up, publisher newsletter templates are available in abundance and it is up to you to decide if you’d like to go with an online email marketing service for one of their templates or with one of the freely downloadable newsletter template programs. It’s your pick!

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