Trends, Spam, Privacy and Regulation

 

Hackers Target Aweber and iContact Email Marketing Services

Two highly profiled attacks on email marketing services were recently performed by hackers. These services are Aweber and iContact, and each was hit within 30 days of each other. Both are email marketing services providing business solutions to online businesses and websites. Professional email marketing is a legitimate business, and worth the marketing dollars allocated by businesses interested in utilizing the internet for marketing purposes to lure customers.

Read More »

Tagged Caught Duping Users with Email Addresses of Friends

Social network site Tagged was caught duping users into revealing the email addresses of their friends. Most people who used the social networking site signed up, then added the addresses of their friends as a way to keep in touch with them. The company found a way to get extensive email listings from users, by pretending to send emails to the friends of those users. The users were not aware that their listings were being used in this way, and Tagged was found out to have acted unprofessionally by abusing the users trust on this issue.

Read More »

FTC Privacy Roundtables Focus on Marketers and Data Usages

The Federal Trade commission is holding three privacy roundtable events regarding the data usages of marketing companies. The first event, held on Dec. 7, highlighted data collection practices in online and offline use, and included consumer expectations on self-regulation. The second roundtable was held in Berkely, California on Jan. 28 and it focused on the way technology affects consumer privacy, including ways that the privacy of the consumer is threatened and which privacy-enhancing means are the most appropriate to employ. The third event is scheduled to take place on March 17 in Washington, D.C., and will focus on issues regarding safeguarding health date and sensitive consumer information available in electronic form.

Read More »

Return Path Survey Shows US Tough Road to Consumer Inbox

Many companies in the business of reaching its customers online assume that it is an easy endeavor to send an email to the customers on its customer based listings. In fact, it is not so easy to ensure that the messages sent to customers will get to them at all. Delivering an email to a consumer inbox is easier if the company sending the email is a European marketing entity. In the U.S. and neighboring Canada, stricter rules prevent around 20% of emails from ever getting through. This means that only 80% of the permission-based commercially marketed emails sent arrived at the intended destination. These figures, according to the survey, show an increase as noted from the first six months of the year.

Read More »