Introduction

Associations & Organizations

Introduction
The purpose of this guide, Associations & Organizations: Empowering Your Membership through Email Marketing, is to aid the vast number of associations and organizations in improving the efficiency and productiveness of their email campaigns in reaching their membership. This requires:

An understanding of the various elements needed to maximize the efficiency of the online outreach program.
Confronting the challenging regulatory environment to ensure that each aspect of the email campaign remains in strict adherence with federal, state, and regional legislation as well as association/organization self-regulatory standards.
An overview of the statistics that allow association and organization managers and directors to determine what is being done in the sector, and to obtain insights on how to best ameliorate their own campaigns.
Learning how email campaign results can be optimized via targeted and customized solutions to specific associations or organizations.
Associations and organizations located in the United States and Canada were asked to provide statistical information on an anonymous basis, but were informed that they could be identified in the study if they so desired. The data provided by the management of these entities has formed the basis for the Associations & Organizations Email Marketing Survey section.

This report was compiled to delineate a thorough set of questions that the managers and directors of any association or organization should be asking about the current state of their email marketing strategies, and to propose an overall formula of effective solutions that can improve metrics and member satisfaction. Since many associations and organizations are set up as non-profit entities, they generally have to operate to an even higher ethical standard than most conventional businesses: therefore the onus of this guide will be on how to achieve the desired email marketing campaign results while strictly adhering to both the letter and the spirit of all applicable federal, state, and regional legislation pertaining to electronic communications.

The term "associations and organizations" encompasses a wide range of varied boards and alliances that break down into two general categories: Those that concern themselves with primarily charitable activities, and the ones that provide services to members while engaging in general advocacy. Many associations and organizations are involved in both categories of activities, making it difficult to establish a firm categorical delineation. Furthermore, not all of the entities who fall within the spectrum of associations and organizations are set up on a non-profit basis. For example, the Better Business Bureau and a number of agricultural trade associations seem indistinguishable from non-profit organizations, but are actually incorporated as any other for-profit company.

Here is a purely random list of some prominent charity based and membership & service based organizations.

Charity Based Membership & Service Based
American Bird Conservancy
American Enterprise Institute for Public Policy Research
American Liver Foundation
Brookings Institution
Center for Biological Diversity
Child Welfare League of America
Common Cause Education Fund
Ducks Unlimited
Earth Island Institute
Environmental Defense Fund
Freedom from Hunger
Friends of the Earth
Global Hunger Project
Greenpeace Fund
Hispanic Scholarship Fund
Huntington's Disease Society of America
Izaak Walton League of America
Jane Goodall Institute
Juvenile Diabetes Research Foundation International
Marine Mammal Center
Mercy Corps
Michael J. Fox Foundation for Parkinson's
Research
National Arbor Day Foundation  
National Council on Aging
National Federation of the Blind
Operation USA
Oxfam America
Partners in Health
Pearl S. Buck International
Physicians for Social Responsibility
Prevent Cancer Foundation
Project Concern International
Rainforest Action Network
Rocky Mountain Elk Foundation
Salk Institute for Biological Studies
Save the Children
Sierra Club Foundation
William J. Clinton Foundation
Agribusiness Freedom Foundation
Agrichemical Warehousing Standards Association
American Chemistry Council
Associated Builders and Contractors
Association for Accounting Administration
Association of Chartered Certified Accountants
Association of Exhibition Organizers
Association of Latino Professionals in Finance and Accounting
Biotechnology Industry Organization
Black Owned Beauty Supply Association
Book Industry Study Group
Commercial Development and Marketing Association
Construction Financial Management Association
Electric Power Supply Association
Farmers' Legal Action Group
Food Marketing Institute
Grocery Manufacturers Association
Insulation Contractors Association of America
International Personnel Management Association
International Textile and Apparel Association
International Union of Property Owners
Islamic Food and Nutrition Council of America
Legal Marketing Association
Metal Building Manufacturers Association
National Association of Hispanic Real Estate Professionals
National Association of Regulatory Commissioners
National Council of Real Estate Investment Fiduciaries
National Mining Association
Publishers Marketing Association
Rural Advancement Foundation International
The Computing Technology Industry Association
The World Association of Cooks Societies
Toy Industry Association
Women's Council of Realtors
World Technology Network