Get in Touch

  • Email Us
Call Us
  • INTL 001.562.252.3789
  • USA 800.430.4095
  • UK (+44) 20 3695 2266
  • Switzerland (+41) 43 508 4676

Promotional Approaches

Automotive Dealership Marketing: Email Campaigns Driving Sales

Benchmark Email Understands Your Automotive Dealership
Effective automotive dealership email and social media marketing campaigns entail far more than an invitation to drop by the showroom to check out the new models. Even though the traditional autumn "new model release date" has been replaced by introductions at sporadic times of the year, automotive dealerships are still essentially cyclical businesses that must take into consideration the seasons, holidays, and a vast array of economic and environmental factors. Benchmark Email specializes in matching and supplementing your business cycles and the particular nature of automotive promotional approaches to gather more subscriber emails for your list:

Automotive aftermarket tie-ins
Business lease offers
Car show booths
Contests & draws
Customization displays
Drive-in car shows
Fairs, concerts, sports & similar events
Financing promotions
Fleet sales presentations
Government & institutional bids
Holiday promotions
Local & regional approaches
Manufacturer brand co-ops
Parts-specific offers
Promoting word of mouth
Referral enhancements
Service-specific offers
Shopping center presences
Showroom-specific offers
Team sponsorships
Test drive incentives
Trade show booths
Among the positive bottom line results that automotive dealerships can benefit from when applying the comprehensive Benchmark Email Automotive Dealership package of services are:

Cost / Benefit analysis
Ease of information exchange
Full service option provision
Professional liaison
Quick launch