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Email Open Rates Compared

Construction & Engineering

Email Open Rates for Construction & Engineering Business Campaigns
The open rate figures in the construction and engineering business industry are as follows:

51 percent of the surveyed did not know their open rates
19 percent of the surveyed reported rates between 25 and 40 percent
7 percent of the surveyed reported rates higher than 40 percent
13 percent of the surveyed reported rates between 15 and 25 percent
10 percent of the surveyed reported rates of less than 15 percent
Versus Industry Open Rates
The open rates claimed by construction and engineering businesses are nearly one-third above other industry averages at 35.1 percent, beating overall industry open rates by nearly six percent.