Introduction to Email Marketing

Construction & Engineering

Introduction
This report, Construction and Engineering: Building Profitability through Email Marketing, was developed to further the understanding about the current state of email campaigns in the construction and engineering sector. The goal of this guide is to empower construction and engineering marketing managers with tools and knowledge so they may more accurately focus their online promotional strategies. The conclusions in this guide are devised to help optimize email marketing efforts by applying the following actions:

Learning to design and implement an email and social media marketing campaign that draws in new subscribers while maintaining the interest of current ones
Explaining Web and email marketing legislation that dictates how the construction and engineering industry can interact with online consumers
Reviewing key facts and figures about the strategies applied by other construction and engineering business promotional managers and proprietors
Launching a successful email marketing campaign specifically tailored to your construction and engineering company to garner and sustain maximum profitability

Construction and engineering promotional managers from the United States and Canada were surveyed on their email marketing practices and opinions. The statistics contained within this paper were derived from businesses of all sizes within the construction and engineering industry; these statistics have been aggregated in the Construction and Engineering Email Marketing Survey section. The primary goal of this report is to supply a series of queries to construction and engineering marketing directors in an effort to help them gain clearer perspective on the current state of their own online email marketing campaigns.