Comparing Click-Through Rates

Fifteen percent of consultants report they are achieving elevated levels of more than 15 percent click-through rate (CTR). These high figures are present throughout the data curve, with 10 percent stating a CTR of 10 to 15 percent, and eight percent obtaining 5 to 10 percent CTR. Only six percent of all consultants report they fail to reach a CTR of five percent. The 61 percent of "Don't Know" reports can be traced back to the open rate uncertainty and partially blamed on plain text email sends. The CTR for the reporting consultants listed in the statistical sampling is extremely high at 11.9 percent - nearly four times larger than the CTR for the lowest performing sector: the restaurant industry.