Introduction
Education is a very broad term, encompassing elementary and secondary school, postsecondary education, adult education and early childhood education, special education and vocational training. This report,
Education: The ABCs of Email & Social Media Marketing, was created to analyze practices in email promotional marketing for the benefit of education agencies or institution directors and managers to focus their entity's online promotions. The conclusions in this report should assist the members of the Education sector improve their promotional efforts in the following ways:
Understanding how to design and implement promotional and
email marketing campaigns to attract new buyers while maintaining the loyalty and minimizing the alienation of existing ones
Being able to tackle the challenges of maintaining firm adherence to a web of government legislation and the self-regulation standards of the education industry
Identifying and interpreting relevant statistics to gauge effectiveness of strategies utilized by other education facility managers and operators nationwide
Using strategic email marketing campaigns tailored specifically for your education entity to obtain and maintain the maximum benefit possible
A notable series of recently published statistical studies were correlated to selectively gather information contained in this report. The managers and directors of education facilities across the United States and Canada were surveyed to assemble these studies. The information has come from all levels of educational institutions - from the smallest day care centers to internationally renowned universities. The data acquired by this effort is available in the Education Email Marketing Survey section.
The goal of this report is to offer a series of questions, which every education institute must be asking to ascertain the current state of their email communications campaigns. The questions will indicate feasible strategic actions that may be taken to increase the methodology's capabilities in obtaining more effective results. Through a survey of the condition and best practices in email marketing found among education facilities, the goal of this report is to conduct a comprehensive analysis of the present system as well as to provide objective solutions.
