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Comparing Click-Throughs

Email Marketing for Energy Suppliers

Energy Supply & Services Business Subscriber Click-Through Rates
The number of Energy business owners and managers who are not aware of their click-through rates (CTR) is low. In this sector, fully 87 percent have no idea of their click rate, but among those who are aware of this critical email metric a less than 5 percent rate is claimed by 4 percent. Five to 10 percent is stated by 1 percent of owners; a 10 to 15 percent click-through is stated by 3 percent; and 5 percent claim that their click rate is over 15 percent.
Versus Industry Click-Through Rates
Industry click-through rates are as follows: 11.3 percent Energy Supply & Services; 7.9 percent Food; 4.9 percent Manufacturing; 3.4 percent Restaurant; 5.8 percent Retail; and 4.3 percent All Industries.