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Clicks & Metrics

Email Marketing for the Entertainment Industry

Entertainment Subscriber Click-Through Rates
Eighty-nine percent of all entertainment business owners or managers know their click-through rates (CTRs): 19 percent report a higher than 15 percent click-through rate; 31 percent report between 10 and 15 percent; 21 percent report 5 to 10 percent; and 18 percent report their CTR to be less than 5 percent.
Versus Industry Click-Through Rates
The CTR of entertainment businesses, at 13.6 percent, is above average and higher than other industry sectors.