Raise the Curtain

Email Marketing for the Entertainment Industry

Introduction
This white paper, Entertainment: Raising the Curtain on the Power of Email Marketing, reviews the current state of email campaigns for the use of entertainment industry business managers and owners. The data included in this white paper is meant to assist entertainment sector members in sharpening their promotional efforts through these methods:

Gaining perspective on how to conceive and activate an online marketing campaign that attracts a group of new subscribers while conserving the support and minimizing the unsubscription of existing clients
Understanding the web of legislation and the self-regulatory ethical standards for email marketing in the entertainment sector
Identifying the determinant statistics to gain further understanding about how to achieve maximum efficiency in campaigns and become familiar with approaches utilized by other entertainment brand managers
Using online and email marketing strategies tailored for your entertainment company to achieve and maintain the strongest benefit possible

A detailed group of current studies were used to compile the information contained within this white paper. The brand managers of entertainment units across the USA and Canada were sampled for these reports. The figures have been compiled from all strata of the entertainment industry. The figures derived by this correlation can be reviewed in the Entertainment Email Marketing Survey section.

The aim of this report is to present a group of questions for all entertainment business professionals geared to help analyze the current status of their email marketing campaigns and engineer effective solutions.