The environmental service industry is comprised of many different types of business units. Technical, engineering and other specialized field service suppliers may rarely engage in email marketing, while others - such as content/retail distributors - use email extensively to promote the sale or rental of their products. Some companies have Twitter followers in the tens or hundreds of thousands, but generally participation in social media is below average for this sector.
Environmental services are exceptionally diverse and may overlap with other industries. Environmental service companies can specialize in air quality improvement, the protection of natural wildlife habitats, toxic waste disposal, upgrading waste management, cleaning up heavily polluted sites, increasing energy efficiency and the provision of green certifications, studies and enforcements.
No matter which category the business falls into, environmental service providers who rely upon selling or renting a product tend to apply email marketing
to a greater extent, while providers of intangible or highly specialized technical services tend to utilize email marketing and social media less often.