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Email Open Rates

Email Marketing for Environmental Services

Email Open Rates for Environmental Service Business Campaigns
Environmental service businesses have a relatively high email open rate. Twenty-six percent of all environmental service business owners and managers claim more than 40 percent of their emails are actually opened; 41 percent report between 25 and 40 percent of their email newsletters are read. Four percent state their opens as less than 15 percent, and 10 percent claim an open rate of 15 to 25 percent. Nineteen percent of all environmental service business owners and managers state that they are not aware of their open rate metric.
Versus Industry Open Rates
The open rates claimed by environmental service businesses seem to be nearly 50 percent above the average for all industries at 37.1 percent, beating the overall industry open rates of 25.3 percent for all industries.