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Building Awareness

Event Marketing in the Digital Age

Building Awareness around Your Event
A lot of good things can come from bringing together a group of people with common interests and goals. It is the type of unity that can drum up support for a political candidate, drive awareness for a non-profit cause, or get people involved in a community. Hosting an event is a great way to create awareness and garner the positive publicity that helps your organization's image tremendously. All it takes is careful planning and sound execution.
Leverage Your Web Presence
When it comes to event marketing, some steps are optional, others are absolutely mandatory. In order to connect an audience to an important event, be it in the real or virtual world, having a website of some sort is a must. If you have a website or blog for your business or organization, then it should be set up to explain what your event is all about, when and where it is taking place, and why your audience should attend.

People need to know all the pertinent details, so you must use your web properties to make the intangible tangible. Optimize your website or blog in a way that allows people to easily pass the information along to others (you can use RSS or social sharing buttons). The reach and influence of the internet means simply having a website could work wonders for building awareness around your event.