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Social Marketing

Event Marketing in the Digital Age

Market Your Event through the Social Web
Facebook, Twitter, LinkedIn and other social networks can help promote awareness for your event in various ways. With Facebook you have the ability to market events through a fan page, status updates, and Facebook apps. Twitter gives you the opportunity to publish posts with links to your website or blog that are retweeted by influencers and shared with an even larger audience. LinkedIn allows you to advertise events on the network and lets users see which of their connections are attending.

Social media can play a huge role in making your event a success, but caution must be exercised when working this channel. People do not like to be sold to, and this is more evident than ever in the social arena. You don’t want to appear as overly aggressive or too self-promotional, so highlight how your event is a part of a worthy cause and how guests will benefit from attending. While people tend to frown on pushy salesman, they often appreciate those who are sharing solid information and value with them.