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Comparing Click-Throughs

Email Marketing for Fitness & Health

Fitness Business Subscriber Click-Through Rates
Thirty-nine percent of all fitness business owners and managers are aware of their click-through rates. Fifteen percent report a click-through of less than five percent; 19 percent state theirs between 5 and 10 percent; 14 percent state their rate to be between 10 and 15 percent; and 13 percent report a rate of more than 15 percent.
Versus Industry Click-Through Rates
According to the statistical data in this report, industry click-through rates are extremely high for fitness businesses at 8.6 percent. This compares favorably with the 7.9 percent rate claimed by the food sector and is exactly double the overall industry average of 4.3 percent.