Fitness Business Email Marketing Goals
Whether you operate a tiny, inner city boxing club or a large suburban fitness center complete with multiple indoor pools, your
email marketing plan should be designed to provide a stream of prospects to your door by attracting every level of customer. Each type of client must be catered to in a specific manner best suited to encourage their repeat business.
Short Term Goals
A professionally engineered email marketing campaign focused to meet the full requirements of your specific fitness business, as well as your own personal preferences, can be these types of results in the short term:
Customer participation in additional events and occurrences
Find new customers
Location loyalty
Extend online presence and authority
Location recognition
Same quarter sales
Word of mouth
Long Term Goals
Fitness businesses may anticipate that a long-term email marketing newsletter campaign will produce:
Enterprise loyalty
Expansion of customer base
Gaining competitive advantage
Higher traffic for a broader range of products and services
Increased cooperation from suppliers and related businesses (information, fixture, equipment and supply wholesalers)
Online authority translating to sector market leadership
Trade Media visibility
Year on year sales
