Introduction
This report,
Franchises: Taking Customer Service to the Next Level with Email Marketing, was created to provide information about email campaigns for the benefit of franchise promotional managers. This white paper was written to help sector members focus their
email marketing efforts by applying these methods:
Understanding how to conceive and implement an email and social media promotional campaign and draw new subscribers while maintaining the support and minimizing the dissatisfaction of current ones
Understanding email marketing legislation for the franchise industry
Reviewing industry statistics to obtain perspective on strategies applied by other franchise promotional managers
Executing a powerful email marketing campaign specifically targeted to your franchise company for success
Promotional managers of franchise ventures around the US and Canada were surveyed on their opinions to obtain the information within this manual. Statistics has been pulled from all companies of all sizes within the franchise industry; these statistics can be read in full in the Franchise Email Marketing Survey section.
The goal of this white paper is to put forth a series of questions franchise marketing directors should be asking of their business units, and to gain an overview understanding of the current state of email marketing campaigns in franchise operations.
