Comparing Click-Through Rates

The click-through rate for the grocery industry is high. Ten percent of the surveyed claim a more than 15 percent click-through rate; 15 percent show a rate between 10 and 15 percent; 21 percent report 5 to 10 percent; and 13 percent show less than 5 percent click-through. Overall average industry click-through rates are 4.3 percent for all industries: the rate for grocery businesses is almost double that median at 7.9 percent.