Grocery Business Email Marketing Goals
Your
email marketing strategy should provide your grocery business with a constant stream of shoppers, from the homemaker to the professional chef. It does not matter if you are operating a roadside fruit stand or are the owner or manager of a huge mall supermarket: each type of customer must be provided with specific information that both educates and entertains them with regards to your grocery business and keeps them coming back.
Short Term Goals
The short-term goals of an email marketing newsletter campaign expertly designed to meet the needs and expectations of your grocery business can be expected to produce these types of results:
Customer participation in sales events and drives
Find new customers
Location loyalty
Extend online presence and authority
Location recognition
Same quarter sales
Word of mouth
Long Term Goals
Over the long term, grocery businesses can anticipate that the creation and implementation of a fully featured and professional
email marketing campaign will produce:
Enterprise loyalty
The expansion of customer base
Local and regional competitive advantage
Higher traffic for a broader range of products and services
Increased cooperation from suppliers and related businesses (transportation, equipment, fixture and supply wholesalers)
Online authority translating to sector market leadership
Trade Media visibility
Year on year sales
