Leveraging Headers & Footers
There is much more to customizing your online presence for the holidays than slapping Santa and snowflakes across your backgrounds. Your website,
email newsletters and social media pages should all feature some form of seasonally specific header, navigation bar, or other prominent link to Holiday or Gifts. Making that link stand out from the rest of the content is critical to obtaining those all-important clicks, so placing the Gifts link within a bow-wrapped red box or adorning the Holiday one with colored lights (as long as you resist the temptation to have them blink) can help draw your customer's eye to the position.
Footers proposing gift services are able to integrate a considerable number of service links into a single, graphically coherent presentation. These graphics can incorporate links to your gift center or registry; promote a variety of gift cards; group gifts by price point; and even display a countdown to specific dates, such as the last day to place an order and receive assurance of standard or express delivery to the customer's specific zip code captured via IP or from your subscription list.
