Email Open Rates for Home Improvement Business Campaigns
More than one third or 36% of all home improvement business owners and managers claim that they do not know their
open rates. Among those who do, 9% claim less than 15% opens; 16% state they receive open rates of 15-25%; 28% get 25-40%; and 11% claim that they get a very high level of over 40% of all their sent email opened and read.
Versus Industry Open Rates
Home improvement businesses' overall open rates at 27.8% lie roughly in the median range of All Industries which stands at 25.3%.
