Manufacturing and Distribution Business Email Marketing Goals
Whether your facility is a small distributor or importer with limited warehousing space or a leading manufacturer comprised of multinational facilities and acres of robotic assembly lines, your
email marketing strategy must be engineered to appeal to a steady flow of new customers from single order companies to main line clients. Each of these customers requires a particular type of information about your manufacturing and distribution business to inform them, educate them and assure their return.
Short Term Goals
An email marketing campaign expertly designed to meet the complete requirements of your manufacturing or distribution business, as well as your own individual preferences, can be expected to provide these types of results over the short-term:
Competitive advantage
Customer participation in additional events and occurrences
Enterprise loyalty
Expansion of online presence and authority
New customers
Location recognition
Same quarter sales
Word of mouth
Long Term Goals
Manufacturing and distribution businesses may anticipate a long term, professional
email marketing campaign will produce:
Enterprise loyalty
Expansion of customer base
Competitive advantage
Higher traffic for a broader range of SKUs
Increased cooperation from suppliers and related businesses (transportation, equipment, fixture and supply wholesalers)
Online authority translating to sector market leadership
Trade media visibility
Year on year sales
