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Email Click Rates for the Industry

Manufacturing & Distribution

Manufacturing and Distribution Business Subscriber Click-Through Rates
Sixty-one percent of manufacturing and distribution business owners and managers could not report a click-through rate. Of the remainder: 19 percent showed a rate of less than 5 percent; 9 percent claim between 5 and 10 percent; 7 percent, between 10 and 15 percent; and 4 percent, a rate of more than 15 percent.
Versus Industry Click-Through Rates
As was the case with open rates, the manufacturing and distribution industry click-through rate of 4.9 percent is comparable to the all industries standard of 4.3 percent.