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Email Open Rates for the Industry

Manufacturing & Distribution

Email Open Rates for Manufacturing and Distribution Business Campaigns
Of the 45 percent of manufacturing and distribution business owners able to quote their email open rates...

3 percent claim less than a 15 percent open rate
17 percent report between a 15 and 25 percent open rate
18 percent state a rate between 25 and 40 percent
7 percent show an open rate of more than 40 percent
Versus Industry Open Rates
At 26.7 percent, the manufacturing and distribution open rates adhere closely to the all industries median of 25.3 percent.