Compare Email Open Rates by Industry

Seventeen percent of all nutrition and diet businesses owners and managers claim more than 40 percent of all sent emails were opened; 27 percent claim between 25 and 40 percent of their email newsletters were read. Three percent report their opens at less than 15 percent; and nine percent claim an email open rate of 15 to 25 percent. Forty-four percent of all nutrition and diet business owners and managers were not aware of their open rate metric. Open rates claimed by nutrition and diet businesses are nearly a third above the average for all industries at 35 percent, compared to overall industry open rates of 25.3 percent.