Nutrition & Diet Business Email Marketing Goals
No matter what type of diet and nutrition business you operate, your
email marketing plan must be constructed to provide a stream of motivated clientele to your location by attracting every type of customer. Each type of client must be provided the informational and educational content through your email campaign most suitable for encouraging repeat business.
Short Term Goals
An expertly designed
email newsletter campaign that meets the requirements and preferences of your specific nutrition and diet business can be expected to provide these types of results:
New customers
Customer participation in additional events and occurrences
Extended online presence and authority
Location loyalty
Location recognition
Same quarter sales
Word of mouth
Long Term Goals
Nutrition and diet businesses may anticipate the launch of professional and comprehensive long-term
email marketing to produce:
Expansion of customer base
Competitive advantage
Higher traffic for a broader range of products and services
Increased cooperation from suppliers and related businesses (information, fixture, equipment and supply wholesalers)
Loyalty to the business
Online authority translating to sector market leadership
Trade media visibility
Year on year sales
